WillDaBeast Adams & Janelle Ginestra Dish on Their Macy’s Parade Dance Crew

Macy's Parade, Performers, Choreographes, WilldaBeast Adams, Janelle Ginestra

Acclaimed choreographers and professional dancers Will “WillDaBeast” Adams and Janelle Ginestra are bringing their hip-hop style to the Macy’s Thanksgiving Day Parade. What can you expect? WillDaBeast has danced for artists like Usher, T-Pain, The Black Eyed Peas, Madonna and more, has choreographed for “So You Think You Can Dance,” and runs his own dance company. So you can count on a standout, one-of-a-kind performance. The pair has handpicked a dance crew featuring performers of all ages called 34th & Phunk that will make its debut at this year’s Thanksgiving extravaganza. Learn more about the dancing duo and what to expect on the big day, below.

starmBLOGWhat is hip-hop?

starWAA lot of people don’t know, but hip-hop is more than just choreography and a dance culture. Because choreography is just movement, and hip-hop comes from the emcee and the turntables and the graffiti and the beatbox. It’s a cultural thing that’s evolved obviously in the past 30 plus years. But when it comes to dance, we use it as freedom of expression — it’s a culture, it’s a movement, it changes every single day. It lives in us. We love it.

starJGAbsolutely. And hip-hop has become so many things now — there’s lyrical hip-hop, there’s fusion hip-hop and there’s foundational freestyle. There are so many types of different ways that you can perform it and feel it. So, it’s a really, really special genre to us.

starmBLOGWhy is it so important to have a performance like this in the Macy’s Thanksgiving Day Parade?

starWA I think the Macy’s Thanksgiving Day Parade having hip-hop is so important because it’s our favorite thing, but we need more representation than just a few TV shows that show it and not always in the light that everybody looks at it from. I think this is another chance for people to understand what this means to us, how it’s changing, how it’s evolving and even how the new generation is taking their approach on it.

Macy's Parade, WilldaBeast, Performers, Choreographers

starmBLOGTell us about your collaborative process. How does it work?

starWAWhen we’re creating or even working with anyone — I’m good cop, she’s bad cop. I come from the freestyle world. I just go and we have sessions for hours. She comes from cheerleading, “everybody be perfect, be clean.” We kind of do the same thing where I’ll throw out a move and Janelle can be like, “Ok, that’s nice, but let’s make it perfect, let’s structure it.” And I’m like, “Let’s just go.” So, our process is very back and forth.

starJGYea, we definitely approach things differently, but I think it’s the beauty about what the outcome is. Like he said, he’s a lot more fun and easygoing and I’m just a little more meticulous and crazy. At the end it’s a good blend. We need each other or else I would be in the studio for like 7 hours and be like, “I got three 8-counts done, but they’re perfect.”

starWAYea and mine would not be put together at all.

Macy's Parade, Performers, Quote

starmBLOGWhat are your hopes for your Macy’s Thanksgiving Day Parade performers?

starJGI hope it’s a spiritual experience. I always find that when I do anything in the masses or performing for a big event or even a small event, you always want to feel like you’re connecting to a higher power and on a higher level. So, I hope that they can do the dance and at the end look at each other and be like, “Wow, this is a once-in-a-lifetime moment. I’m here with these people, I’m meant to be here, I was picked for a reason.” I just want them to feel so accomplished and so validated and so good.

starWAEverything she said. And I remember my first times getting to do my first couple of jobs or getting to be on TV for the first time, there’s no feeling like it. And more so than just the steps, I want it to be a memory that propels them and be like, “Oh, man. This is what it feels like to be on a gig and to have people appreciate what we do and have cameras and be treated special.”

Check out the audition process for a sneak peek at

34th & Phunk’s Macy’s Thanksgiving Day Parade performance.

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