Behind the Shoot: Meet the Macy’s Celebrate Summer Team

summer fashion

Our new Celebrate Summer campaign is all about backyard barbeques, fruity popsicles and epic pool parties. Sounds pretty fun to us! So, was creating these sun-soaked and colorful photographs as lively an experience as it looked? We asked the masterminds behind the Rosemary Beach, Florida photo shoot to spill some behind-the-scenes secrets. Read on to meet the team…

summer fashion, photographer, liz von hoene


The veteran photographer from Decatur, Georgia describes the eight days spent creating the Celebrate Summer campaign as “a true adventure.” Perhaps it was the challenge of capturing the essence of summer in near freezing temperatures or rushing to beat the setting sun for that perfect beach shot. It seems like her pre-shoot ritual of eating Funyuns just might be good luck after all, because the photos are nothing short of gorgeous.
Favorite part of the job: “Working and collaborating with amazing friends”
Dream vacation destination: “My own backyard”

summer fashion, american rag, pascale grise


Inspired by the idea of a group of friends going on a road trip and sharing fun times along the way, Pascale crafted fun and playful looks for the shoot. And if you took a peek in her own suitcase? You’d find a French mariner sweater, white jeans, espadrilles, sunnies and a collection of bandanas instead of hats.
Biggest fashion trends of the summer: “Pink, metallic ruffles and flowers”
Best vacation memory: “A childhood vacation on the Magdalen Islands where the sand is the whitest and finest I have ever walked on.”

summer fashion, Cynthia Rowley


You can thank this Kingston, Jamaica native for the beautiful, healthy and fresh hair and skin seen throughout the campaign. It’s certainly no surprise that his favorite makeup trends of the moment are glowing skin, sun-kissed cheeks and strong brows. And if you were looking to recreate those beachy waves, Paul’s trick is scrunching hair with mousse while blowdrying.
Favorite thing about summer: “The beach”
Currently watching: “The Voice”

Discover all of summer’s hottest trends at

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