5 Things We Love About Avec Les Filles

If you’ve gone shopping over the past decade or so, BCBGeneration is probably a very familiar name. And not only is it synonymous with accessible high fashion, but it also happens to be one of our favorite brands of all time — which is why we’re head over heels for founder Max Azria’s daughter Joyce and her latest venture, ’70s-Parisian-chic-meets-California-chill brand Avec Les Filles. Here’s what we love about the newest branch of the Azria fashion empire (in no particular order).

avec les filles dress, espadrille, jogger pants

1

It’s designed for the minimalist in all of us.

There’s something about the neutral color scheme and simple silhouettes that we can’t get enough of. Avec Les Filles in its moody minimalism is about as chic and sophisticated as it gets, while somehow keeping a bit of an edge along the way.

Featured · Avec Les Filles babydoll dress, cropped pants and espadrille flats.

avec les filles, dress, mule, block heel sandal

2

It’s affordable 
(but doesn’t necessarily look it).

The beginning price points of this season’s collection are surprisingly approachable. The Robe Wrap Dress, for example, is a total staple and is perfect for a desk-to-drinks kind of day and rings in at just $88. Joyce knows, though, that we’re ones to splurge on accessories, so pair with a $148 pair of Bella mules or even the Marie Bow Block-Heel mules at $178.

Featured · Avec Les Filles wrap dress, Bella mules and block-heel slides.

avec les filles, ruffles, dress, striped tee

3

It’s SUPER versatile.

Again, the transition-friendly dresses and separates are SO easy to wear from setting to setting. It’s almost as if they knew we’d be heading straight from the office to happy hour.

Featured · Avec Les Filles ruffle-front dress. Striped tee available in-store, see a similar style here.

avec les filles, tie-neck blouse, halter dress, shift dress

4

It’s only the beginning.

Avec Les Filles debuted just this past February, and per their site, they’re “just getting started.” We can’t wait to see what comes next (although given the strong start, we’re pretty sure it’s bound to be great).

Featured · Avec Les Filles tie-neck blousepiped shift dress and cotton halter bodysuit.  

avec les filles, overalls, jeans, denim

5

It’s available everywhere.

The current collection is available both online and at 200 Macy’s store locations across the country, so get to shopping ASAP!

Featured · Avec Les Filles skinny jeans and cold-shoulder bodysuit.


Love what you see? Shop the entire Avec Les Filles collection now.

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